AI & operations

Identify High-Value AI Use Cases

By Max Ottesen

Illustration: Prioritize real AI value. My avatar demonstrates the article’s AI lesson.
Conceptual AI illustration using my avatar. The scene and interface are illustrative; they do not document an actual client engagement, product deployment or business result.

The best AI use case is not always the flashiest one. It is the one that removes friction from real work. Companies should not apply AI everywhere at once. They should identify where it can create clear business value now.

AI readiness is not about chasing software. It is about preparing the business to use AI with purpose, discipline, and accountability. The companies that win with AI will connect the technology to real work, real people, real process, and real measurement.

Why This Matters

AI opportunity often hides inside repeated frustration: managers rewriting the same updates, employees copying information between systems, customers waiting too long, reports taking too much effort, and knowledge trapped in people's heads. That is where AI can help.

This is an executive operating issue. AI can help a company move faster, but speed only matters when the direction is right. If the business problem is unclear, AI becomes noise. If the workflow is unclear, AI can automate confusion. If the data is weak, AI can create polished but unreliable output. If people are not trained, AI can increase risk instead of reducing friction.

What I Would Look For

I would start by looking at where the work slows down, where decisions repeat, where documents are recreated, where people copy information from one place to another, and where knowledge is trapped in people's heads. Then I would separate three categories: work AI can safely assist, work AI can help prepare but a human must approve, and work AI should not touch until governance is stronger.

Business Example

A company may think marketing content is the best AI use case. But after observing operations, it may find that managers spend hours every week writing follow-up notes, issue summaries, corrective action plans, and leadership updates. AI support there may deliver more value than another content tool.

The lesson is simple: AI should support the work, not hide the problem. It should help employees organize information, communicate clearly, reduce repetitive effort, and improve execution. It should not become a substitute for leadership, judgment, or accountability.

Risk If Ignored

If companies do not prioritize use cases, they waste trust and time. Employees get confused, tools are bought but not adopted, and AI spreads into sensitive workflows before the organization is ready.

This is where many companies get AI wrong. They move too fast in the wrong places and too slowly in the places that matter. They buy tools before defining use cases. They experiment without rules. They measure activity instead of impact. That approach may look innovative, but it is not disciplined.

Action Checklist

Ask these questions before moving forward: What business problem are we solving? Who owns the workflow? What information is being used? What human review is required? What risk could be created? How will employees be trained? How will success be measured? Who is accountable if the output is wrong?

Closing Thought

AI should make businesses clearer, faster, and more disciplined. It should help people turn knowledge into action. But that only happens when companies treat AI adoption as an operating capability, not a technology trend.

If you need help identifying practical AI use cases, start with the friction: the work people repeat, delay, avoid, rewrite, or struggle to document.

Sources Consulted - Microsoft 2026 Work Trend Index: https://blogs.microsoft.com/blog/2026/05/05/how-frontier-firms-are-rebuilding-the-operating-model-for-the-age-of-ai/ - Microsoft WorkLab - Agents and human agency: https://www.microsoft.com/en-us/worklab/work-trend-index/agents-human-agency-and-the-opportunity-for-every-organization - McKinsey State of AI 2025: https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai - NIST AI Risk Management Framework: https://www.nist.gov/itl/ai-risk-management-framework - IBM What is AI Governance: https://www.ibm.com/think/topics/ai-governance

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